This practical course equips organisations with the tools and strategies needed to effectively attract, engage, and retain young talent. Drawing on three interconnected toolkits, it provides step-by-step guidance on developing a youth-focused online marketing strategy, building community-based outreach, and implementing youth-inclusive recruitment practices.

Participants will learn how to design marketing that resonates with young audiences, understand the structure and values of youth-specific communities, and apply outreach principles to strengthen employer branding. The course also demystifies youth-inclusive recruitment, offering actionable methods to create hiring processes that are accessible, appealing, and valuable for both young job seekers and businesses. By the end, organisations will be equipped with a comprehensive approach to building a more dynamic, future-ready workforce.