Studies have shown that digital transformation can enable rapid business growth, resulting in a 20-30% increase in customer satisfaction and profit gains of up to 50%. In this module you will explore how digital services and applications can help to make your business more efficient, successful and responsive to customer needs.
Studies have shown that digital transformation can enable rapid business growth, resulting in a 20-30% increase in customer satisfaction and profit gains of up to 50%. The Internet has completely altered the way entrepreneurs market their products and interact with their customers. In this module, you will learn the key principles of digital marketing and understand how to use digital communication tools and channels to enhance your online presence and grow your business.
In this module, you will explore how to: understand who your customers are and how they make purchases online, identify customer segments with similar characteristics, needs and behaviours, and select target customer segments to focus on.
In this module, you will learn to meet customers’ expectations by managing your inventory to ensure products are available, selecting packaging that adds value to the purchase, and developing a delivery strategy for your products
By the end of this module, you will help customers find your online business by identifying the correct language (keywords) to attract customers to your business updating keywords on your online selling channels, anddeveloping and monitoring your keyword strategy
In this module, you will explore how to: compare and contrast e-commerce marketplaces, social media, and dedicated websites; identify combinations that work for your business.
In this module, you will learn how you can develop customer trust by maximizing your accessibility to customers, using customer reviews and testimonials, identifying what store policies you need and communicating them, and selecting the easiest and most secure payment options for your customers
In this module, you'll learn to present complete, clear and attractive product information, and implement customer care to assist potential customers to make a purchase.
In this module, you'll learn to set prices to help you maximize your profits. You will learn to consider your costs and margins, your competitors' prices, and your customers' willingness to pay
In this module, you will learn how to maximize a customer purchase by identifying ways to understand customers’ needs while shopping, determining your best-sellers, most profitable products, best paired products/services, and possible add-ons, identifying different strategies for persuading customers to spend more each time{mlang
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This module will help you to: identify simple ways to keep good customer records and organize existing customers into segment, create a customer loyalty strategy to build strong customer relationships for the future, communicate with customer groups and make targeted offers, check your progress in building customer loyalty, and make improvements if needed